Crowdfunding Playbook: From Founder to Funded


Daunted by the idea of crowdfunding? Don't do it alone. Invest in your own campaign success with proven strategies & consultation from a 7-figure founder & Shark Tank alum who has raised more than $3M.

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Proven Strategies for Success

  • Learn battle-tested techniques to plan, launch, and manage high-performing campaigns
  • Gain insider knowledge on platform selection, goal setting, and building momentum
  • Access actionable strategies that have helped entrepreneurs raise millions

Step-By-Step Guidance

  • Get a complete roadmap from pre-launch preparation to post-campaign management
  • Master every aspect of crowdfunding, including compelling pages and enticing rewards
  • Unlock proven marketing strategies with tools and templates for confident execution

Expert Support and Community

  • Receive personalized one-on-one consulting sessions with Kelsey Moreira, a 7-figure founder and crowdfunding expert, to provide tailored support.
  • Join a community of like-minded entrepreneurs sharing crowdfunding experiences
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Cookies to Crowdfunding: Kelsey Moreira's got the recipe!

Kelsey Moreira is a dynamic entrepreneur and crowdfunding expert who started into entrepreneurship after getting sober in 2015 and rediscovering her love of baking.

  • Founder of Doughp, a mission-driven cookie dough brand that grew 295% year-over-year in its first four years and has $15M+ in lifetime revenue
  • Shark Tank alum (twice!), Inc 5000, and Forbes 30 Under 30
  • Raised over $3M for Doughp including $600k in crowdfunding campaigns
  • 10 year tech career with Intel before her entrepreneurial journey began.
  • Supported other founders just like you through her consulting business.

Kelsey's hands-on experience and proven track record make her the ideal guide for your crowdfunding journey. She shares battle-tested strategies that have driven real results. Her approach will help you navigate crowdfunding complexities and maximize your chances of success... and she'll help you have a little fun while you're at it!

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You can do this!

"Do you need to raise money but you're getting no after no? Or worse... just ghosted! Fundraising is HARD but crowdfunding can be an incredible tool to not only raise capital but build an engaged group of brand ambassadors.

I'm so confident we can reach your goals together, you can try my program with a 7-Day Money Back Guarantee."

- Kelsey Moreira

By a founder, for founders.

As a founder, there's just never enough time. This program offers a structured, easy-to-follow approach to crowdfunding success in whatever format that works for you. Watch, listen, or read at your own pace.

The course materials are organized in chronological order as you prepare, launch, and close your campaign. Benefit from personal one-on-one sessions with Kelsey and let this program be your trusted companion throughout your crowdfunding journey.

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How we'll help you meet exceed your crowdfunding goals!

As a founder, your time is money. Let this comprehensive program and expert consultation guide your crowdfunding journey, helping you reach your funding goals efficiently and effectively.

  • A step-by-step guide to planning, launching, and managing your campaign
  • Proven tactics to build and engage your crowd - that's the heart of crowdfunding!
  • Insider tips on crafting compelling rewards that backers can't resist
  • Strategies to maintain momentum throughout your campaign
  • Post-campaign guidance to fulfill promises and keep investors happy (and helping you!)
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Helping Founders Like You Succeed

Raise capital quickly with the strategies you need to succeed in our step-by-step program. Learn proven methods from founders who've raised more than $3M for their own consumer business.

Aaron Powell

Founder, Bunch Bikes

"I have been absolutely blown away by the quality of Kelsey's quality of work, attention to detail, and project management abilities. Zero regrets about the fees I paid for our project.

All of my expectations have been exceeded, and likewise for [Moreira Consulting's] finance abilities, which have literally saved me 10s of thousands of dollars this year."

Fay Behbehani

Founder, Bonbuz

"I wouldn’t be able to do this if it weren’t for Kelsey. She makes me excited about this. Hearing her story and how she did it, I’m like “Wait! I can do this!" It’s not easy finding people who truly care and who operate with the utmost integrity AND who are incredibly strategic and practical when it comes to business.”

Noelle Van

Founder, Day By Day

"Working with Kelsey was an answer to my prayers. She went above and beyond, delivering so much more. Her mad skills on the business side coupled with her keen understanding of brand marketing and strategy blew me away.

Kelsey is a joy to work with and I look forward to continuing my journey with her."

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Invest In Your Success

Includes 7-Day Money Back Guarantee

 Unlock your crowdfunding potential, worry-free. We're so confident you'll love The Crowdfunding Playbook that we offer a 7-Day Money Back Guarantee*. Try our program and if you're not satisfied, we'll refund your investment.

Bronze

$995

Campaign Jumpstart

  • Comprehensive Campaign Course: In-depth training covering all aspects of successful campaign management.

  • Personal Consultation (1 session): Benefit from a one-hour session with Kelsey Moreira, a seasoned entrepreneur and crowdfunding expert.

  •  Private Community: Join our private CrowdFounders community of entrepreneurs sharing lessons learned through their own crowdfunding journeys.

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Silver

$1,795

Campaign Pro

  • Comprehensive Campaign Course: In-depth training covering all aspects of successful campaign management.

  •  Personal Consultation (2 sessions): Two hours of expert guidance from Kelsey Moreira, throughout any stages of your campaign planning & execution.

  • Private Community: Join our private CrowdFounders community of entrepreneurs sharing lessons learned through their own crowdfunding journeys. 

  • Marketing Resource Library: Gain access to a curated collection of real-world email campaigns & flows, SMS, and social media examples from successful brands.

  • Investor CRM Template: Efficiently manage your outreach efforts with a custom-designed Customer Relationship Management template.

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Gold

$4,995

Campaign Mastery

  • Comprehensive Campaign Course: In-depth training covering all aspects of successful campaign management.

  • Personal Consultation (4 sessions): Four hours of expert guidance from Kelsey Moreira, throughout any stages of your campaign planning & execution.

  • Private Community: Join our private CrowdFounders community of entrepreneurs sharing lessons learned through their own crowdfunding journeys. 

  • Marketing Resource Library: Gain access to a curated collection of real-world email campaigns & flows, SMS, and social media examples from successful brands.

  • Investor CRM Template: Efficiently manage your outreach efforts with a custom-designed Customer Relationship Management template.

  • Project Management Template: Streamline your workflow with a ready-to-use Asana template, easily customizable for your specific campaign needs.

  • Marketing Calendar Template: A sample marketing calendar Asana template to execute across email & social media before, during, and after your campaign.

  • Pitch Deck Review: Expert analysis and feedback on your pitch deck with insights from both Kelsey and Israel Moreira. Israel, with his Deloitte background and current role as CEO of Doughp, offers deep financial and operational expertise.
  • Unlimited Email Support: Direct access to expert advice from Kelsey Moreira throughout your entire campaign process.
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Looking for more?

Platinum Package: The Ultimate in Campaign Support

This Platinum package is designed for founders who want the highest level of support and are committed to maximizing their crowdfunding potential. Receive everything in the Gold tier, plus:

Weekly 1-on-1 Consulting Sessions: Exclusive weekly 60-minute video calls with Kelsey Moreira throughout your campaign. Get personalized guidance, strategic advice, and real-time problem-solving from a seasoned crowdfunding expert.

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Limited spots available.

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  *7-Day Money Back Guarantee valid for refund requests within 7 days of purchase, provided less than 10% of course content has been accessed, no templates downloaded, and no consulting sessions used. Full terms apply. See refund policy for details.